The highly anticipated Pantone Colour of the Year 2023 has been unveiled as Viva Magenta. Described as an unconventional shade for an unconventional time, this powerful and empowering nuanced crimson red tone promotes optimism and joy.
Leatrice Eiseman, Executive Director of the Pantone Color Institute, said: “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanises our spirit, helping us to build our inner strength.”
For the first time, Pantone explores the dynamic between Artificial Intelligence (AI) and human creativity to create “The Magentaverse”.
Laurie Pressman, Vice President of the Pantone Colour Institute, explains the thinking behind this: “To embody the spirit of PANTONE 18-1750 Viva Magenta, we embarked on a new approach of collective creative collaboration.
“Leveraging the power of technology and Pantone’s expertise in color to curate a new interpretation of the Pantone Color of the Year, we created the Magentaverse, an unexpected and exciting color universe we look forward to sharing with the world to experience as well.”
What to pair with Viva Magenta?
Pantone has created four palette themes to offer inspiration for which colours to pair with Viva Magenta. Equilibrium is a beautifully balanced integration that pairs with easy and basic tones; Family Ties combines a palette of related undertones; Ignite (shown above) brings together Viva Magenta with soft neutrals; and Resonance is an exciting mix of full-bodied shades.
These palettes are perfect for offering decor inspiration for your home. A simple way to introduce this shade is through soft furnishings and accessories such as cushions, vases, and artwork, that will add an instantly cheerful lift to any space.
We’d love to see how you style this colour with your Oak Furnitureland pieces. Tag us at #OakFurnitureland on Instagram. Find more inspiration from previous Pantone Colour of the Year, including Very Peri in 2022, Ultimate Grey in 2021, and Classic Blue in 2020.
